Considerations when Looking for a Good Link Building Service
Many business owners and internet marketers see the importance of link building and so they outsource their link building to professional link building services. The reason for this is that link building is a time consuming task, and if it is not your expertise, then you will find yourself losing interest in what you are doing. So, if you want your business website to have a high ranking in search engine results pages, then you don’t only need to create great content and to do basic SEO to your website, but link building is very important as well. If link building is not done correctly, don’t expect your website to have high rankings in search engine results. Your business will not grow if there are few visitors to your site, which will happen if you have low rankings in search engine results pages.
Here are some of the things to look for in a professional link building service.
If you have backlinks in authoritative sites with high page ranks, then this also gives authority to your site. Even if you have a single backlink from a site with high page rank, it will give your site more authority than having a dozen of backlinks from low ranking sites. However, this does not means that you only need high page rank backlinks. What is important is that your backlinks look natural and so it is important to add backlinks from low page ranking sites. If you have backlinks from sites with high page rank, then this will help increase your rankings. You should then look for a link building service that can provide you with high page rank links.
In your backlink, the clickable, highlighted part is called the anchor text. Your keyword or keyword phrases should make up your anchor text. IF you have no targeted anchor text, then you link will not be effective SEO-wise. Your link building service should always provide an anchor text to your backlinks.
Some link building services create backlinks on sites which charges a fee after a month if you want to continue creating backlinks in their site. If you make comments on blogs with high pageranks, then this is a more effective way of creating high pagerank backlinks. IF comments get deleted, make sure that your link building service replaces deleted comments the first month or so.
IF you want to have backlinks from websites that have a high value to search engines, then your link building services can get links of websites that have the .gov or .edu extensions. These websites are naturally authoritative since they are mostly educational or government oriented. Since these links are hard to get then your link building service can charge your more or don’t deliver them. It would then be great thing if your link building service can include it in your package.